Google today reported various new services for game developers at its yearly Developer Day at the Game Developers Conference. They incorporate instruments for overseeing virtual products and coinage, the dispatch of the Video Recording API so developers can make it easier for players to stream and share recordings to YouTube, and another promotion sort that permits new players to trial a diversion for 10 minutes right from the mobile search results page.
Google didn't offer all that numerous new numbers about games on Google Play today, yet the organization said that the quantity of amusements achieving more than a million introduces developed by 50 percent.
Google didn't offer all that numerous new numbers about games on Google Play today, yet the organization said that the quantity of amusements achieving more than a million introduces developed by 50 percent.
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GOOGLE Play Games |
160310_pandapop-256--5.5MBcThe most interesting of these new features is probably the announcement of Google’s new “Search Trial Run Ads.”
These new ads, which will launch in a few weeks, will allow users to stream a game right from the search results page without having to install it. All new players have to do is hit the “try now” button and the game will stream to the phone from Google’s servers. This trial period is limited to 10 minutes. After that, Google will prompt players to install the game from Google Play (and maybe pay for it).
The concept here is similar to Google’s effort in streaming search results from some more static apps like Hotel Tonight when they offer the best results for a given search. Streaming content from games, though, is obviously a tougher challenge. As a Google spokesperson told me, that’s why this new feature will only appear for users who are connected to Wi-Fi.
Other new publicizing highlights in this redesign incorporate backing for picture video promotions and the capacity to target advertisements to clients who spent over 30 minutes playing amusements (or who played any Google Play Games diversion) in the most recent 30 days. Odds are, all things considered, that these clients are likewise the destined to need to attempt another diversion. Both of these components are booked to dispatch in the following couple of weeks.
To help indie developers, Google is also adding a new “Indie Corner” to Google Play. The company says this new section will highlight “amazing games built by indie developers.” Developers who want to participate will have to submit their game for review — and the game has to be “awesome,” of course.
These new ads, which will launch in a few weeks, will allow users to stream a game right from the search results page without having to install it. All new players have to do is hit the “try now” button and the game will stream to the phone from Google’s servers. This trial period is limited to 10 minutes. After that, Google will prompt players to install the game from Google Play (and maybe pay for it).
The concept here is similar to Google’s effort in streaming search results from some more static apps like Hotel Tonight when they offer the best results for a given search. Streaming content from games, though, is obviously a tougher challenge. As a Google spokesperson told me, that’s why this new feature will only appear for users who are connected to Wi-Fi.
Other new publicizing highlights in this redesign incorporate backing for picture video promotions and the capacity to target advertisements to clients who spent over 30 minutes playing amusements (or who played any Google Play Games diversion) in the most recent 30 days. Odds are, all things considered, that these clients are likewise the destined to need to attempt another diversion. Both of these components are booked to dispatch in the following couple of weeks.
To help indie developers, Google is also adding a new “Indie Corner” to Google Play. The company says this new section will highlight “amazing games built by indie developers.” Developers who want to participate will have to submit their game for review — and the game has to be “awesome,” of course.
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